Channel 4 wanted to encourage more people to vote - people that often say they are too busy. And Channel 4 are pretty busy too. So we created the “laziest” rebrand and a full campaign across all touchpoints to remind people that you can be lazy and still make a difference.

In just two weeks, we ended up producing over 100 deliverables across broadcast, streaming, OOH, press, PR, social and within Channel 4.

Designer: Aimi Awang

Promo Director: Mick Arnold